Ways to Make Your Store More Shopper-Friendly

Posted on Friday May 6, 2011 in Marketing and Advertising


Winning loyal customers who are willing to spend is the goal if you are into retail. After all, without these people, there would be no way for you to gain profit for your products and services. Therefore, you should do your best to make your patrons’ experience in your shop a wonderful one. As you might have noticed, your competitors are not about to give you any leeway and will bombard consumers with loyalty cards, discount coupons, gift certificates, sales, and bonuses. This is why you should do what you can to attract clients and keep them coming back for more. If you are unsure on how to go about it, here are some pointers that you might find helpful.

  • Streamline your patron’s visit
  • This can be achieved by arranging your merchandise in a manner that allows your shoppers enough time to browse through the new and related merchandise. Establish a layout that makes it easy for your customers to easily navigate through shelves and displays. You can also go for bundling complementary products together to offer solutions to different consumer needs.

  • Help your shoppers find what they want fast
  • Utilise comprehensible signage, an easy-to-manoeuvre floor plan, and even goods themselves to make your entire store’s selection available. Use some labels or colour codes to categorise products or areas.

  • Organise your products efficiently
  • This entails arranging items based on the criteria that consumers usually use to make their buying-decision. For example, if clients determine which shirt to buy base on the style first, then colour and size next, catalogue the clothing according to those factors.

  • Keep it fresh and trendy
  • Do more than just replace flip-flop displays with high cut boots as the year rolls by. To keep the consumers interested, you also need to continually alter some fixtures, store layout, and other features.

  • Always maintain cleanliness
  • Minimise clutter, which means that you should group similar items and dispose the outdated and discontinued ones. Also, stick to using a few large adverts instead of bundles of them to avoid confusing and distracting your customers.

If you keep in mind all of these points, you should encounter no problem in bringing in shoppers to your retail establishment.

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