» Archive for September, 2013

Gaining a Competitive Advantage in Retail Business


If you want to achieve a remarkable level of success in the retail business, you have to be determined enough to go the extra mile. Providing the merchandise the customers need for instance might not be enough. Always be on top of the game when it co...


1.) Get Help

Unless you are a supercomputer that can quickly multitask and easily keep track of and organise an overwhelming amount of data and don’t need to sleep or eat, you are going to need the help of other people when sponsoring any show or event for your company. The important roles that need to be filled include that of an event planner (to coordinate everything), hosts or booth personnel (will talk and sell to the attendees; ideally people who are well-informed of your products and services), entertainers (to prevent the event from becoming a bore), caterers (if food and drinks need to be served), and event advertisers (to spread word about the gathering).

To get started, here are some companies you can contact:

  • Vibrant Communications – they provide extensive staffing solutions in South Africa; customer relations, direct selling, public speaking and marketing are some of their areas of expertise.
  • Canadian Kitchen – despite the name, they’re actually an Australia-based company that will gladly help you with any cocktail, buffet or sit-down events.

2.) Be at the Right Place, at the Right Time and with the Right Crowd

Making sure you sponsor events during the right season and at locations where you know your potential customers gather are essentials and for sure you know that already. But don’t stop there; get more out of whatever you are spending by making sure you attract as many influencers as possible. Don’t be satisfied with luring in potential customers or even potential repeat buyers.

Determine the individuals who are most likely to share their experiences from your event to many more people in their social circles. Cater to them and make them extremely happy, and if they have a blog, news column, social media accounts or video channelswith a large following, then you’ve had struck gold.

3.) Incentivise

There’s more you can offer during your sponsored shows apart from entertainment or information. Heighten the buzz about your product or service launches by giving away stuff because the word ‘free’ is a powerful thing. So give out exclusive deals, discounts, samples and other promotional items.

3 Quick Tips on Sponsoring Events as a Marketing Strategy

Like many business owners, you might be focused on creating an environmentally competitive serviced office, organising trainings and workshops for your staff, and taking care of your customers’ issues and concerns. However, you have to remember...